Zelus is a Nike-exclusive strategic partner and dedicated product engine focused on creating innovative apparel for elite teams and athletes alongside replica/fanwear products to consumers via club and wholesale channels. Zelus serves all levels of clubs in many sports including Football, Rugby, Basketball and Athletics.
In 2025 Souter Investments formed part of the Sullivan Street Partners led syndicate which acquired Zelus. The investment thesis is to continue growing the business both geographically and in terms of product offerings.